Our Story | Founder Saïka Bince

 

Founder. Designer. Mother. Muse.

You know what they say — necessity is the mother of invention.
For me, it was also the mirror.

I’m Saïka Bince, the founder and designer behind Label The Muse — a legacy-driven luxury brand redefining what it means to be both mother and muse.

This brand began with a single moment.
One morning, diaper bag in hand, I caught my reflection — and didn’t recognize her.
The woman who once styled every detail, down to the scent she wore, now carried a utility bag that didn’t speak to her identity.
Something in me refused to accept that this was the cost of motherhood.

I wasn’t just designing a handbag.
I was reclaiming my reflection.

Born of Identity. Built with Intention.

Label The Muse began as a love letter to the woman I used to be —
and the mother I was becoming.

Every piece in the collection is handcrafted with couture-level intention, because function should never come at the cost of beauty. Our signature handbags are designed to meet the rhythm of modern motherhood, without ever compromising the woman behind it all.

  • Water-resistant linings

  • Double-insulated bottle holders

  • Luxe vegan leather exteriors

  • Sculptural, fashion-forward silhouettes

Every detail is designed for a life lived fully — and fashionably.

A Legacy in Every Stitch

This isn’t just about bags.
It’s about lineage, language, and becoming.

Each design is named after a woman in my family — a matriarch who shaped my path.

  • Kesner Carryall: The first bag I ever made. A tribute to my grandmother — graceful, grounded, regal.

  • Ti Nette Purse: Named for my mother, Brunette. Small but striking. Made for glamour, for girls’ nights, for quiet power.

  • Bince Silhouette: A bold shape named for me. Sculpted like a woman’s body — full of sensuality and sacrifice, softness and strength.

Together, they form a generational story of Black motherhood — one of resilience, identity, and style.

The Next Chapter

Now, as I prepare to welcome my second child, this journey has become even more sacred.

Label The Muse is more than a brand.
It’s a declaration.

That motherhood doesn’t erase us.
It refines us.
It reveals us.
It makes muses out of us all.

Welcome to Label The Muse

Where every stitch carries a legacy.
Where mothers are seen.
Where style is never surrendered.