OUR STORY

Label The Muse is a modern luxury house founded by designer Saïka Bince. Rooted in craftsmanship, functionality, and identity, the brand studies what it means to design for women who live with intention- women whose days hold ambition, care, movement, and self-expression.

It began with a familiar tension: luxury offered beauty, but not utility. Functional bags lacked the refinement, structure, and design language worthy of a modern woman’s lifestyle. Saïka’s response was to create pieces that honor the realities of daily life: whether career, caregiving, travel, or personal ritual- without sacrificing elegance.

Every detail serves a purpose: water-resistant linings for the unexpected, insulated compartments for precious essentials, sculptural silhouettes that retain their form, and materials chosen to stand up to real use while remaining quietly elevated.

This work is personal. Each design carries the name of a woman in Saïka’s family: Kesner, Ti Nette, Bince. A homage to lineage, matriarchy, and the unseen labor that shapes legacy. The names are not decorative; they are the architecture of the brand’s point of view.

As Label The Muse evolves, the commitment endures: timeless construction, intentional functionality, and pieces that accompany women through every chapter; supporting their complexity, honoring their strength, and elevating the everyday.